The idea of being on the news or being on the radio or being highlighted in the newspaper or magazine may not appeal to you, but what I can tell you is you'll get some very, very qualified and quality clients from using this strategy.
1. The first thing to do is to develop relationships. Unfortunately, I know this is a pain in the neck, but you're going to have to identify who the folks are that you want to develop relationships with. Is there a talk radio show that talks about finance in your area, or family finances, family planning, financial planning etc.? You can easily relate to that subject matter as a protection specialist or emergency preparedness specialist etc.
2. Be newsworthy. Develop relationships with the right people, identify who they are, get their contact information, and start nurturing them. Send them press releases.
Is "I can save you money on your home and auto insurance" newsworthy? No. Of course it's not. It's got to be something more than that. Like being a consumer advocate, exposing something or someone that is threatening the quality of life or threatening to take their money or increase their costs; expose them.
3. Send out press releases. Don't just try this once and expect that all of the sudden you're going to be on the news at six o'clock. It's not going to happen that way. Although, it would be great, it's going to take a couple of shots at this and sending out these press releases in order to really develop a relationship with these folks and also get them to respond to you.
4. Write a book.
5. Write an article. Here's the easiest way to get publicity rather than trying to hit the six o'clock news. Write an article; submit it to a local newspaper and magazines. Most of these papers are always looking for more information to publish. They are in the publishing business; they need information to publish, if you can provide that to them, then they are going to love you for it.
6. Send articles to multiple sources, to increase your chances. Don't just send to one magazine or one newspaper and expect them to run with it, because they may already have relationship with somebody. They may not get your press release; you just never know.
7. Be relevant. How do we do that? Well, the easiest way is to hitchhike on the news story of the day and tie your message to it. So, the financial crisis, the World Series, Super Bowl, major movie release whether it's Batman or Iron Man or whatever it is, the Olympics, whatever major event, the presidential elections and tie your news story to how this event is going to affect the people that read or watch or listen to this program.
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